Alvaro d’ApollonioBrand design / Creative direction
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Rivers’ Remedies

Client
Rivers’ Remedies
Year
2017
Role
Brand designer
Scope
Brand identity
View on Behance
Rivers’ Remedies leaf and drop mark with pale blue wordmark and soft yellow details.

A gentle identity system that makes natural products feel clear, useful, and distinctly British.

A natural, contemporary identity for a British remedies brand.

Rivers’ Remedies is a small independent shop founded in London in 2008. The refreshed identity gives its honest, safe, effective, 100% British products a clear visual language across clicks and bricks.

Starting from natural forms

The identity begins with a simple visual vocabulary: leaves, drops, and the quiet irregularity of hand-drawn forms. The mark keeps that natural provenance while becoming clear enough to work as a compact signature.

Rivers’ Remedies identity concept showing leaf and drop studies in black on white.
Leaf and drop studies reduce the natural reference into a mark with a direct, contemporary character.

A mark with room to breathe

The chosen symbol is refined through construction studies and paired with a generous wordmark. The result feels considered without losing the approachable quality of the original forms.

Rivers’ Remedies logo construction showing the leaf and drop mark, wordmark, and alignment guides.
Construction turns the mark and wordmark into a repeatable identity system.

Pale blue, soft yellow

Colour and type keep the system calm and recognisable. Pale blue brings a sense of freshness, soft yellow adds warmth, and Avenir gives the wordmark a clean, legible voice.

Rivers’ Remedies palette and typeface board showing pale blue, soft yellow, and Avenir.
A restrained palette and familiar sans serif give the identity clarity across small and large applications.

From identity to product

The system is designed to travel. Bottles, tubes, candles, salts, and other product touchpoints carry the same mark, colour, and spacing logic, making the range feel like one family.

Rivers’ Remedies identity applied across bottles, a tube, a candle, blue salts, and lavender.
The identity moves from the shop’s visual language into a considered product family.
Rivers’ Remedies candle packaging arranged across a pale blue and white diagonal field.
Packaging gives the pale blue field and yellow mark a tactile, shelf-ready presence.
Rivers’ Remedies soap and product packaging arranged on a white surface.
The system remains legible when the composition becomes quieter and more tactile.