Alvaro d’ApollonioBrand design / Creative direction
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Lycaremit

Client
Lyca Group
Year
2018
Role
Brand designer
Scope
Rebranding / Digital
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Lycaremit logo and “Send money home for less” statement on a coral field.

A focused evolution of the Lyca identity for the clarity and confidence of international money transfer.

A sharper identity and digital language for a financial services brand.

Lycaremit is a trading name of Lycamoney Financial Services Limited. The rebrand moved from the corporate identity into the new UX/UI elements for an online international money-transfer service.

From group identity to specialist service

After the wider Lyca Group identity was established, Lycaremit needed a related but more focused expression. The system keeps the parent brand’s sense of connection while translating it into a service where trust, clarity, and ease are part of the experience itself.

Introducing Lycaremit as an online international money-transfer service under the Lyca identity.
A specialist service with the Lyca name, built around the practical act of sending money home.

A symbol for trust and transfer

The identity combines the Lyca name with a new service-specific mark: a folded form carrying a small connection signal. It gives Lycaremit an ownable centre without severing its relationship to the group.

Lycaremit starting concept pairing a trust symbol with a money-transfer form.
The starting concept connects reassurance with the movement of money between people.
Lycaremit logo construction showing the symbol, wordmark, and safe-area guides.
Construction turns the new service mark into a repeatable identity asset.

A warmer financial language

The visual system softens the distance often associated with financial services. Qanelas Soft gives the identity a direct, approachable voice, while the coral, apricot, indigo, and powder-blue palette creates a flexible range from energy to reassurance.

Lycaremit typography system pairing Qanelas Soft with a serif display face.
A rounded sans serif and a more editorial display face create range without losing approachability.
Lycaremit colour palette showing neon carrot, mellow apricot, Japanese indigo, and pewter blue.
The palette gives a transactional service warmth, contrast, and room to adapt.

Designing the transfer experience

The identity was designed to work where confidence is tested: choosing a destination, entering details, checking a rate, and completing a transfer. The same rounded frames, directional markers, and colour hierarchy move into the interface without turning the product into a decorative brand exercise.

Lycaremit transfer interface showing amount fields, currencies, and a get-started action.
The central interaction makes the promise immediate: choose an amount, understand the exchange, and begin.
Lycaremit sign-in and account creation screens using the coral, indigo, and powder-blue system.
Account entry and registration carry the same confidence-building hierarchy into the product.

From first click to completed transfer

The broader application system explains the service as a sequence rather than a single promise: register, add beneficiaries, choose how money is received, and send. Icons and supporting modules make those steps legible across the website, help content, and social touchpoints.

Lycaremit icon set and service benefits showing low cost, trust, speed, and mobile top-up.
The icon language turns service benefits into a small, consistent vocabulary.
Lycaremit service architecture showing ways to send money and customer-support touchpoints.
The system extends beyond the transaction into the questions and support around it.
Lycaremit website and interface applications arranged around the transfer journey.
Identity and experience meet in a system designed to make the service easier to enter and understand.

The result is not a smaller copy of the group identity. It is a natural branch: recognisable as Lyca, but shaped around the particular confidence required when people move money across borders.